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Is Shopping Together Good For Your Sex Life?

Dr. Jess     
A dispassionate shopper, I am reluctant to buy the theory that a hot deal can leave you overcome with climactic excitement.

Researchers claim that shopping can be just as exciting as sex, as stumbling upon a great deal causes a powerful endorphin rush that rivals sexual arousal. Seriously?

A dispassionate shopper, I am reluctant to buy the theory that a hot deal can leave you overcome with climactic excitement. I adore my sky-high heels and appreciate their role in the bedroom, but I cannot imagine getting that worked up in the mall.

Shopping and Cocktails

Shopping expert, Tamika Auwai of Shop Socials sees things differently and invited me to attend her sold-out event, TEN, at the Spoke Club to observe the connection between intimacy and shopping in the flesh. This cocktail-friendly experience included some of the hottest designers in Canada and I was immediately taken aback by the number of couples who attended, hand-in-hand. Perhaps it was the exclusive venue or the melange of booze and design, but the event was packed, and love was in the air.

Dressing Your Lover Helps...

Guests were eager to explain the connection between shopping and intimacy and did not seem the least bit unnerved by intruding questions from a sexologist. One happy couple in their 30s explained that shopping for clothing and accessories allows them to custom-design their ideal lover…at least on the outside: “I like dressing him. When I pick out his clothes, he looks even hotter. And that’s obviously good for our sex life.”

Fill Up Her Love Bank

Not surprisingly, the vendors agreed that shopping is the perfect pastime for couples. Designer Sally Han of Psalms 91:1 Accessories explains that trying things on with a lover opens the door to one of the most important components of flirtation: Compliments. “I think every woman has a love bank,” explains Han. “And for many of us, we love words of affirmation. Shopping together creates a connection and an opportunity for the guy to offer positive affirmations and compliments to fill up her love bank.”

It's a Shared Emotional Experience

Mark Johnson of Kovalum, an Indian-inspired Canadian-made clothing line, reiterates the connection between the emotional component of shopping and intimacy. “From what I understand, women’s desire and arousal is related largely to shared emotional experiences,” says Johnson. “So to the extent that shopping can be a shared emotional experience with your partner, it makes sense that it can be good for your libido.”

Enjoy those coupled shopping excursions, and remember to always practice safer sex!

Dr. Jess

"An award-winning speaker, Jess has worked with thousands of couples from all corners of the globe to transform their relationships via her wildly successful Marriage As A Business program. From Prague and Istanbul to Albuquerque and New York City, her relationship retreats receive rave reviews from some of the most powerful couples in the world who are drawn to her enthusiastic, practical and no-nonsense approach to happily ever after. Jess's doctoral research focused on sexual health and relationship education and she is passionate about accessible, classroom-based education. When she isn't globetrotting for speaking engagements, she volunteers with students, teachers and social service organizations to empower young people to embrace healthy, happy relationships. As a global ambassador for several brands, Jess contributes regularly to the biggest names in international media. You'll find her advice weekly in the likes of Women's Health, Men's Fitness, Cosmopolitan, SELF, Showtime and The Movie Network. Her insights into couple' issues reaches millions of homes across America as the host of the hit reality series Swing, which just capped its fifth season on PlayboyTV. Canadian-born and Chinese-Jamaican and Irish by descent, Dr. Jess loves ultimate frisbee, crab, airplane turbulence, cheese and red wine. Makes perfect sense, right?"
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