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American Sex Podcast Episode 67: Tech-Based Sex Coaching with Brianna Rader

Woman in bed with smartphone
Woman in bed with smartphone
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The sex tech start-up world is not as easy as it seems. Listen for insider info and learn about Brianna's path into sex education and coaching.

Brianna Rader gives us a behind-the-scenes look at the sex tech startup world. It turns out it's not as easy as it seems. Facing restrictions at every turn and navigating nonsensical business standards (i.e., promoting penile erectile solutions is allowed, but discussion of vaginal sexual function is not), Brianna stopped at nothing to bring her revolutionary idea, Juicebox, to life. We talk about how she got started in sex ed — as a college student trying to bring sex week to her university and ended up in the middle of a media firestorm. Brianna also breaks down sex coaching for us: how it differs from therapy, what essential skills you can acquire from it, and how it’s transformed sex lives in surprising ways. She tells a secret, too — how to score free (yes, free!) 1-on-1 sex coaching from trained professionals.

Guest Bio

Brianna Rader started her career in sex education by founding a local, grassroots organization: Sexual Empowerment & Awareness at Tennessee in 2012. Given the conservative and hostile political environment, it was a rocky start. The state legally condemned her and the organization and defunded them, which landed her on the Bill O'Reilly show. SEAT is still operating to this day.

She went on to receive her Masters in Global Health from UC San Francisco and founded a sex-tech startup, Juicebox. Juicebox makes sex and relationship advice and coaching accessible to everyone.

In the app, you're paired 1-on-1 with a professional sex and relationship coach or counselor who you can text as much as you want all anonymously. The coach is available to you seven days a week and always gets back to you within 24 hours.

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